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RIPPED OFF: HOSTWAY FINDS ITS VIRAL MARKETING CAMPAIGN HAS
'SPREAD' TO NETSCAPE
Netscape allegedly plagiarizes Hostway's latest online promotion.
Chicago, IL-Thursday, May 27, 2005-Viral marketing is
supposed to spread a company's message from consumer to consumer.
But Web hosting leader Hostway.com claims it has found a well-known
Internet company copying its popular viral promotion, "Bob's
Cube," in an apparent case of online plagiarism.
Hostway said it found striking similarities between its BobsCube.com
(launched on April 1, 2005), a lighthearted interactive visit to a
typical office worker's cubicle, and Netscape's "The Cubicle"
(launched on May 27, 2005). Designed by 15letters.com, Hostway's Bob's
Cube has averaged nearly 10,000 visits per day while receiving "Site
of the Day" awards from coolhomepages.com and favouritewebsiteawards.com.
"With the great buzz Hostway has received, its no wonder Netscape
wanted to join the fun," said John Lee, Hostway's vice president
of marketing. "The team at Hostway is extremely flattered that
Netscape chose Bob's Cube to inspire its design of The Cubicle. We're
eagerly awaiting Netscape's thank you letter."
Web site links:
- Hostway's Bob's Cube launched on April 1: www.bobscube.com
- Netscape's Cubicle launched on May 27: netcenter.netscape.com/netcenter/?promo=cubicle
About Hostway Corporation
Hostway Corporation provides Web hosting and managed services to more
than 300,000 customers worldwide. Hostway helps individuals, small
businesses and large enterprises achieve more value from state-of-the-art
Web-based technologies by reducing their complexity and cost. Founded
in 1998, Hostway is one of the five largest Web hosting companies
in the world with offices in North America (Chicago, Tampa and Vancouver),
Europe (London and Amsterdam), Asia (Seoul) and Australia (Sydney).
For more information about Hostway Corporation, please visit www.hostway.com
or call 1-888-290-5170.
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